Difference between revisions of "Advertising"

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(I don't have access to "Them Or Us (The Book)", but, I can't find any kind of connection.)
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Zappa started his career in the advertising business as a designer of greeting cards. Later, as a composer, he kept criticizing and referring advertising in his work.  
 
Zappa started his career in the advertising business as a designer of greeting cards. Later, as a composer, he kept criticizing and referring advertising in his work.  
  

Revision as of 11:41, 9 November 2021


Zappa started his career in the advertising business as a designer of greeting cards. Later, as a composer, he kept criticizing and referring advertising in his work.

"The whole logic behind that is, the only way you can teach an American is by example, because they've gone past the point where they'll believe what you tell them. That's the way it is. They have to get it from a different source. They have to be shown by example. So – in other words, the American advertising system, which is one of the main evils of contemporary society – the whole idea of making people buy things that they don't need is morally wrong. And the only way you're going to mak'em know is to do it, really overdo it – buy, sell, cram. Until they finally say, "What the f*** is this?" (FZ in Frank Kofsky interviews FZ)

"Well, the problem with the youth market is the fact that they go to U.S. schools. And the United States' school system has been turned into a kind of assembly line for really ignorant little consumer clones. I was lucky. I got out of school back when they were still teaching kids to read and write. The market you're talking about now is basically people who can't spell, can't count, don't know anything about economics and think the most important thing in the world is dressing properly and having a party. So your guess is as good as mine as to what sort of music will fulfill the emotional needs of those people. I just think they've been cheated by the government. They're talking about yet another budget cut for education. And things are ugly enough already." (...) "Yeah, well, what they're being taught in school is how to respond to advertising. The enemy of advertising is logic. Anybody with logic or common sense has got to look at what you see on television and say, "This is bullshit." But nobody is providing these kids with the criteria by which to judge between anything with any quality, or even to help them spot bullshit. They just don't know. They come into the whole thing completely unprepared for the tricks that are being played on them by the car companies and everybody else. They're just being used. It's really not fair." (FZ in Dynamo Frank)

Companies and merchandising products created by Zappa

Commercial jingles written by Zappa


Conceptual Continuity


References to companies, slogans, jingles, advertising, commercials, buying, selling,...

Miscellaneous

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