Wallich's Music City

When FZ moved from Cucamonga into a little apartment at 1819 Bellevue Avenue, in the Echo Park section of Los Angeles, he got a job at Wallich's Music City where he worked as a salesman in the singles department.

Wallich's Music City was one of the most famous music stores in the country and operated from 1940 to 1978. It was located at the corner of Sunset & Vine in Los Angeles. It was a special store and a place to go for tickets, sheet music, LP's and 45's, tapes(8 track and cassette). They also sold TV's and musical instruments.

It was the first music store to seal record albums in cellophane and put them in display racks for customers. It was also the first to have demonstration rooms for listening. Music fans flocked there to meet artists like Judy Garland and Johnny Mercer to have them sign sheet music of their latest hits. Owner Glenn Wallichs had started Capitol Records, along with Johnny Mercer and Buddy De Sylva from a storefront office in 1942.